In 2009, I was probably a lot like you. I owned my first small business (I was a painting contractor) and I worked my butt off, yet… when it came to getting new customers, I was pretty clueless. I quickly came to the painful realization that the skills that allowed me to be successful as a painter, were absolutely useless when it came to attracting qualified prospects.
Back then, I didn’t understand that “marketing” and performing the technical aspect of what you do for a living, are two mutually exclusive skill sets. But over time, I discovered that one without the other–renders your business virtually useless, and it grinds any progress you might otherwise be making, along with your cash—flow—to—a–screeching –halt.
But let’s face it, getting qualified leads is a challenge for most entrepreneurs. However, I simply couldn’t understand why every single ad I ran…and every single postcard and mailer I sent out…never worked.